Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BUFT Library	BUFT Library	659.1 (Browse shelf(Opens below))	C-1	Available		2009-0053

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Includes bibliographical references and indexes.

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