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Marketing management / Philip Kotler, and Kevin Lane Keller. by
Edition: 15 [edition].
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, [2016]
Availability: Items available for loan: BUFT Library (6)Collection, call number: Non-fiction 658.8 K874m 2018, ... Items available for reference: BUFT Library: Not For Loan (1)Collection, call number: Non-fiction 658.8 K874m 2018.
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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: BUFT Library (4)Collection, call number: Non-fiction 658.83 M249m 2016, ... Not available: BUFT Library: Checked out (1).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: BUFT Library (9)Collection, call number: Non-fiction 658.8342 S329c 2007, ...
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Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida : Pearson, c2016
Availability: Items available for loan: BUFT Library (3)Collection, call number: Non-fiction 658.8 K874p 2016, ...
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey, S. Ramesh Kumar. by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh : Pearson, 2019
Availability: Items available for loan: BUFT Library (3)Collection, call number: Non-fiction 658.8'342 S329c 2019, ...
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