Mastering fashion marketing / Tim Jackson and David Shaw.
Material type: TextSeries: Palgrave master seriesPublication details: Basingstoke [England] ; New York : Palgrave Macmillan, 2009.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:- 9781403919021
- 140391902X
- 687.0688 22
- HD9940.A2 J33 2009
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library | BUFT Library | 687.0688 J121m 2009 (Browse shelf(Opens below)) | C-1 | Checked out | 07/15/2024 | 2022-0111 |
Includes bibliographical references (p. 351-353) and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
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