Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, c2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:- 0273706977 (pbk.) :
- 9780273706977 (pbk.) :
- 658.802 22
- HF5415.127 .H66 2008
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library | BUFT Library | 658.802 (Browse shelf(Opens below)) | C-1 | Checked out | 06/10/2024 | 2011-0003 |
Total holds: 0
Formerly CIP. Uk
Includes bibliographical references (p. 572-598) and index.
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