Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

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Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, c2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BUFT Library	BUFT Library	658.802 (Browse shelf(Opens below))	C-1	Checked out	06/10/2024	2011-0003

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Formerly CIP. Uk

Includes bibliographical references (p. 572-598) and index.

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