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| 003 | BD-DhBUF | ||
| 005 | 20240225103721.0 | ||
| 008 | 050204s2003 enka b 001 0 eng d | ||
| 010 | _a 2005357186 | ||
| 020 | _a0750659807 | ||
| 040 |
_aIG# _cIG# _dDLC |
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| 042 | _alccopycat | ||
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_aHD69.B7 _bD45 2003 |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 |
_aDe Chernatony, Leslie, _d1953- |
|
| 245 | 1 | 0 |
_aCreating powerful brands : _cin consumer, service and industrial markets /. _bLeslie de Chernatony and Malcolm McDonald. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBurlington, MA : _bElsevier/Butterworth-Heinemann, _cc2003. |
||
| 300 |
_axvii, 467 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xPlanning. _92398 |
|
| 650 | 0 |
_aBranding (Marketing) _9322 |
|
| 700 | 1 | _aMcDonald, Malcolm. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c1887 _d1887 |
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