| 000 | 00777cam a22002534a 4500 | ||
|---|---|---|---|
| 003 | BD-DhBUF | ||
| 005 | 20240418101721.0 | ||
| 008 | 991214s2000 nyua b 001 0 eng | ||
| 010 | _a 99089668 | ||
| 020 | _a0684839245 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHD69.B7 _bA215 2000 |
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 |
_aAaker, David A. _93224 |
|
| 245 | 1 | 0 |
_aBrand leadership / _cDavid A. Aaker, Erich Joachimsthaler. |
| 260 |
_aNew York : _bFree Press, _c2000. |
||
| 300 |
_axii, 351 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 331-335) and index. | ||
| 650 | 0 |
_aBrand name products _zUnited States _xManagement. _92398 |
|
| 700 | 1 |
_aJoachimsthaler, Erich, _d1956- _93225 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1970 _d1970 |
||