000			00747cam a2200229 a 4500
003			BD-DhBUF
005			20241211133321.0
008			120615s2013 maua b 001 0 eng
020			_a9789353946135
040			_aDLC _cDLC _beng _dBD-DhBUF
042			_apcc
050	0	0	_aHD69.B7 _bK45 2013
082	0	0	_a658.8/27 _223
100	1		_aKeller, Kevin Lane, _d1956- _9279
245	1	0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Vanitha Swaminathan
250			_a5th ed.
260			_aBoston : _bPearson, _cc2020.
300			_a642 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
650		0	_aBrand name products _xManagement. _92398
942			_2ddc _cBK
999			_c2158 _d2158