000			02900aam a22004811a 4500
003			BD-DhBUF
005			20250504111404.0
006			m || d |
007			cr |||||||||||
008			110214s2005 sz a ob 000 u eng d
015			_aGBB992232 _2bnb
020			_a9782940439935 _q(electronic bk.)
020			_a2940439931 _q(electronic bk.)
020			_z2940373337
020			_z9782940373338
035			_aoai:ldls.org.uk:019400387
035			_a(Uk)019400387
037			_a9782940439935 _bcodeMantra
040			_aN$T _beng _cN$T _dOCLCQ _dYDXCP _dOCLCQ _dOCLCF _dUk _epn _dStEdNL
042			_aukblsr
072		7	_aART _x014000 _2bisacsh
100	1		_aZeegen, Lawrence. _93699
245	1	4	_aThe fundamentals of illustration : _bhow to generate ideas, interpret briefs and promote oneself, practicality, philosophy and professionalism are explored in both the digital and analogue world of illustration / _cLawrence Zeegen.
260			_aLausanne, Switzerland : _bAVA, _c©2005.
300			_a1 online resource (176 pages) : _billustrations. _c23cm.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aIntroduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements.
526			_aCSE, FD
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5Uk
588	0		_aPrint version record.
650		0	_aCommercial art.
650		0	_aIllustrators _xVocational guidance. _92023
650		6	_aArt publicitaire.
650		6	_aIllustrateurs _xOrientation professionnelle. _93700
650		7	_aART _xGraphic Arts. _2bisacsh
650		7	_aCommercial art. _2fast _0(OCoLC)fst00869331
655		4	_aElectronic books.
710	2		_aCrush (Firm) _93701
942			_2ddc _cBK
999			_c2326 _d2326