000			04504aam a22004931a 4500
003			BD-DhBUF
005			20250518121818.0
006			m || d |
007			cr |||||||||||
008			061123s2006 enkac eob 001 0 eng
015			_aGBB7F6007 _2bnb
020			_a0273687522 _q(Paper)
020			_a9780273687528 _q(Paper)
020			_a1405871598
020			_a9781405871594
020			_z0132186942
020			_z9780132186940
020			_z9780273714729
020			_z0273714724
024	3		_z9780273687522
035			_aoai:ldls.org.uk:018481673
035			_a(Uk)018481673
037			_a9781405871594 _bIngram Content Group
040			_aAU@ _beng _cAU@ _dAUD _dOCLCQ _dDKDLA _dIDEBK _dOCLCO _dOCLCF _dOCLCQ _dESU _dYDX _dOCLCQ _dUk _epn _dStEdNL
042			_aukblsr
245	0	0	_aConsumer behaviour : _ba European perspective.
250			_a3rd ed. / _bMichael Solomon [and others].
260			_aHarlow : _bFinancial Times Prentice Hall, _c2006.
300			_a1 online resource (xxv, 701 pages) : _bcolor illustrations, color portrait. _c27cm.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aCover -- Consumer Behaviour -- Brief Contents -- Contents -- Chapter Summary -- Preface -- Guided Tour Of The Book -- Acknowledgements -- Publisher's Acknowledgements -- Part A Consumers In The marketplace -- An Introduction To Consumer Behaviour -- Consumption in europe? The european consumer? -- Consumers' Impact On Marketing Strategy -- Marketing's Impact On Consumers -- Do marketers manipulate consumers? -- Consumer Behaviour As A Field Of Study -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Part B Consumers As Individuals -- Perception -- Introduction -- The Perceptual Process -- Sensory Systems -- Sensory Thresholds -- Perceptual Selection -- Interpretation: Deciding What Things Mean -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Learning And Memory -- Introduction -- Behavioural Learning Theories -- Marketing Applications Of Learning Principles -- The Role Of Learning In Memory -- Chapter Summary -- Consumer Behaviour Challenge -- Notes --
505	0		_aMotivation, Values And Involvement -- Introduction -- The Motivation Process: A Psychological Perspective -- Motivational Strength -- Motivational Direction -- Motivational Conflicts -- Classifying Consumer Needs -- Hidden Motives: The Psychoanalytical Perspective -- Consumer Desire -- Values -- The Means-End Chain Model -- Materialism: the ultimate 'why' of consumption? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitudes -- The Power Of Attitudes -- The Content Of Attitudes -- Forming Attitudes -- Attitude Models -- Using Attitudes To Predict Behaviour -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitude Change And interactive Communications -- Changing Attitudes Through Communication -- The Source -- The Message -- The source vs. The message: sell the steak or the sizzle? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- The Self -- Perspectives On The Self -- Consumption And Self-Concept -- Gender Roles -- Body Image --
505	0		_aConsumer Behaviour Challenge -- Notes -- Case Studies for part B -- Appealing to taste buds or healthy lifestyles? Marketing low-fat foods to consumers in Greece -- Should I -- or shouldn't I? Consumers' motivational conflicts in purchase decisions for electronics -- Prams are not just for babies . . .1 -- Hidden motives: is consumer behaviour shaped by fairy-tale archetypes? -- Part C Consumers As Decision-Makers -- Individual Decision-Making -- Consumers As Problem-Solvers -- Problem Recognition -- Information Search -- Evaluation Of Alternatives -- Product Choice: Selecting Among Alternatives -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Shopping, Buying, Evaluating And Disposing -- Introduction -- Antecedent States -- Social And Physical Surroundings --tidtid.
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5Uk
588	0		_aPrint version record.
650		0	_aConsumer behavior _zEurope. _9512
650		7	_aConsumer behavior. _2fast _0(OCoLC)fst00876238 _9512
651		7	_aEurope. _2fast _0(OCoLC)fst01245064
700	1		_aSolomon, Michael R. _93136
942			_2ddc _cBK
999			_c2364 _d2364