| 000 | 00878pam a22002775x 4500 | ||
|---|---|---|---|
| 003 | BD-DhBUF | ||
| 005 | 20250519153302.0 | ||
| 008 | 990204s1997 enk 00100 eng b | ||
| 010 | _alc 98135256 | ||
| 015 | _ab9844652 | ||
| 020 | _a0750632852 | ||
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_aOX/U-1 _cOX/U-1 |
| 091 | 0 | 0 | _aO13246269 |
| 100 | 1 | 0 |
_aPiercy, Nigel. _92296 |
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market / _cNigel Piercy. |
| 250 | 0 | 0 | _a2nd ed. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c1997 _g(1998 printing) |
||
| 300 |
_axiv, 665 p. : _bill _c24 cm. ; |
||
| 440 | 0 |
_aMarketing series (London, England). _pProfessional development |
|
| 504 | 0 | 0 | _aIncludes bibliographical references and index |
| 526 | _aBBA | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c2369 _d2369 |
||