| 000 | 00742pam a22002655x 4500 | ||
|---|---|---|---|
| 003 | BD-DhBUF | ||
| 005 | 20250519155850.0 | ||
| 008 | 980528s1998 enk 00100 eng b | ||
| 015 | _ab9778065 | ||
| 020 | _a0132622394 | ||
| 020 | 1 | 0 |
_a0132622394 _cm |
| 035 | _a627055 | ||
| 035 | _a(StEdNL)627055-nlsdb-Voyager | ||
| 040 | 0 | 0 |
_aOX/U-1 _cOX/U-1 |
| 091 | 0 | 0 | _aO12935925 |
| 100 | 1 | 0 |
_aDoyle, P. _q(Peter), _d1943- _92380 |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle. |
| 250 | 0 | 0 | _a2nd ed. |
| 260 |
_aLondon : _bPrentice Hall Europe, _c1998. |
||
| 300 |
_axvii, 465 p _c24 cm |
||
| 500 | _aPrevious ed.: 1994. | ||
| 504 | 0 | 0 | _aIncludes bibliographical references and index. |
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c2370 _d2370 |
||