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| 008 | 970317s1997 nyua b 001 0 eng | ||
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_aHD59.2 _b.S357 1997 |
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_aSchmitt, Bernd. _93771 |
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_aMarketing aesthetics : _bthe strategic management of brands, identity, and image / _cBernd Schmitt, Alex Simonson ; foreword by Tom Peters. |
| 260 |
_aNew York : _bFree Press, _cc1997. |
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| 300 |
_axv, 345 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 321-330) and index. | ||
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_aCorporate image. _91251 |
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_aBrand name products. _92398 |
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_aSimonson, Alex. _93772 |
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