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| 003 | BD-DhBUF | ||
| 005 | 20250528102303.0 | ||
| 008 | 991007t19981993enk 000 0 eng | ||
| 015 | _aGB99-15701 | ||
| 016 | 7 |
_a0749426993 _2Uk |
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| 035 | _a(Uk)gb 99015701 | ||
| 035 | _a0109-33860 | ||
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| 035 | _a(StEdNL)2830931-nlsdb-Voyager | ||
| 040 |
_aUkOxU _cUkOxU _dUk |
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| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP.R. Smith. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c1998, c1993. |
||
| 300 |
_axvi, 602 p. ; _c24 cm. ; |
||
| 500 | _aPrevious ed.: 1993. | ||
| 526 | _aBBA | ||
| 650 | 0 | _aCommunication in marketing. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c2397 _d2397 |
||