| 000 | 00748pam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | BD-DhBUF | ||
| 005 | 20250603114335.0 | ||
| 008 | 950329s1996 enka b 001 0 eng | ||
| 010 | _a 95015359 | ||
| 020 | _a0631196382 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M395 1996 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMercer, David _q(David Steuart) _93786 |
|
| 245 | 1 | 0 |
_aMarketing / _cDavid Mercer. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford [England] ; _aCambridge, Mass. : _bBlackwell Business, _c1996. |
||
| 300 |
_axvi, 560 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_aMarketing _bManagement. |
|
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c2408 _d2408 |
||