000 00885cam a2200253 a 4500
003 BD-DhBUF
005 20250603121141.0
008 891017s1990 maua b 001 0 eng
010 _a 89029201
020 _a0669200352 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD9980.5
_b.G776 1990
082 0 0 _a658.8
_220
100 1 _aGrönroos, Christian,
_d1947-
_93787
245 1 0 _aService management and marketing :
_bmanaging the moments of truth in service competition /
_cChristian Grönroos.
260 _aLexington, Mass. :
_bLexington Books,
_cc1990.
300 _axxii, 298 p. :
_bill. ;
_c24 cm.
440 0 _aIssues in organization and management series
_93788
504 _aIncludes bibliographical references (p. 277-291) and index.
526 _aBBA
650 0 _aService industries
_xMarketing.
_91496
650 0 _aCustomer services.
_977
942 _2ddc
_cBK
999 _c2409
_d2409