000 00854pam a2200277 a 4500
003 BD-DhBUF
005 20250604103915.0
008 950927s1996 nyuab b 001 0 eng
010 _a 95044395
020 _a0070782504 (acidfree paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD9980.5
_b.Z45 1996
082 0 0 _a658.8
_220
100 1 _aZeithaml, Valarie A.
_93791
245 1 0 _aServices marketing /
_cValarie A. Zeithaml, Mary Jo Bitner.
260 _aNew York :
_bMcGraw Hill,
_cc1996.
300 _axx, 700 p. :
_bill., maps ;
_c25 cm. ;
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and index.
526 _aBBA
650 0 _aService industries
_xMarketing.
_91496
650 0 _aCustomer services.
_977
650 0 _aMarketing.
700 1 _aBitner, Mary Jo.
_93792
942 _2ddc
_cBK
999 _c2412
_d2412