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_aHF5415.32 _b.L677 1993 |
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_a658.8/34 _220 |
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_aLoudon, David L. _93793 |
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_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon, Albert J. Della Bitta. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
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| 300 |
_axxiii, 788 p. : _bill. (some col.) ; _c27 cm. |
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| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 733-782) and index. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_aConsumer behavior. _9512 |
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| 650 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _9512 |
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| 700 | 2 |
_aDella Bitta, Albert J. _93794 |
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