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| 008 | 020706s2003 enka 001 0 eng | ||
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_a0750655364 _2Uk |
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_a0750655364 (pbk.) : _c£29.99 |
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_a658.8 _221 |
| 245 | 0 | 4 |
_aThe marketing book / _cedited by Michael J. Baker. |
| 250 | _a5th ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2003. |
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| 300 |
_axxxviii, 834 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 1999. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael J., _d1935- |
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| 942 |
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