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040 _aBD-DhBUF
_cBD-DhBUF
100 _aBovee, Courtland L.
_9801
245 _aAdverting excellence /
_cCourtland L. Bovee, John V. Thill, George P. Dovel and Marian Burk Wood
260 _aNew York :
_bMc Graw-Hill,
_cC 1995.
300 _axxxvi,647p. :
_c28cm. ;
650 _aAdvertising excellence
_9800
700 _aThill, John v.
_91480
700 _aDovel, George P.
_93902
700 _aWood, Marian Burk
942 _2ddc
_cBK
999 _c2515
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