| 000 | 01034pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 2645 | ||
| 003 | BD-DhBUF | ||
| 005 | 20250928112225.0 | ||
| 008 | 040721s2004 enka f b 001 0 eng | ||
| 015 |
_aGBA455104 _2bnb |
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| 020 |
_a0750659386 (pbk.) : _c£26.99 |
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| 035 | _a(Uk)012959343 | ||
| 035 | _a988697 | ||
| 035 | _a(StEdNL)3821373-nlsdb-Voyager | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
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| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bElsevier Butterworth-Heinemann, _c2005. |
||
| 300 |
_axii, 867 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 500 |
_aFormerly CIP. _5Uk |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aGilligan, Colin. _94026 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c2645 _d2645 |
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