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| 003 | BD-DhBUF | ||
| 005 | 20191105112633.0 | ||
| 008 | 160127s2016 bg 001 0 eng | ||
| 020 | _a9789332587687 | ||
| 020 | _a9781944659011 (pbk.) | ||
| 020 | _a9781944659004 (hardcover) | ||
| 040 |
_aDLC _beng _cDLC _dBD-DhBUF |
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| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aLovelock, Christopher H., _eauthor. _91493 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock, Jayanta Chatterjee |
| 250 | _a8th ed. | ||
| 263 | _a1603 | ||
| 264 | 1 |
_aUttar Pradesh : _bPearson Education India, _c2018 |
|
| 300 |
_axxii, 817 p. : _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aBBA, MBA | ||
| 650 | 0 |
_aMarketing _xManagement. _91494 |
|
| 650 | 0 |
_aProfessions _xMarketing. _91495 |
|
| 650 | 0 |
_aService industries _xMarketing. _91496 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _977 |
|
| 700 | 1 |
_aWirtz, Jochen, _eauthor. _91497 |
|
| 776 | 0 | 8 |
_iOnline version: _aLovelock, Christopher H., author. _tServices marketing _bEighth edition. _dNew Jersey : World Scientific, [2016] _z9781944659028 _w(DLC) 2016004004 |
| 942 |
_2ddc _cBK |
||