000 00921cam a2200277 a 4500
999 _c990
_d990
003 BD-DhBUF
005 20200208102813.0
008 100513s2011 nyuab b 001 0 eng
020 _a9789387432321
035 _a(OCoLC)ocn496956043
035 _a(OCoLC)496956043
040 _aDLC
_cDLC
_dBTCTA
_dC#P
_dBWX
_dHEBIS
_dYDXCP
_dCDX
_dBD-DhBUF
050 0 0 _aHF1416
_b.C375 2011
082 0 0 _a658.84
_222
100 1 _aCateora, Philip R.
_91856
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250 _a16th ed.
260 _aChennai :
_bMcGraw-Hill/Irwin,
_cc2013.
300 _axix, 638 p. :
_bcol. ill., col. maps ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing.
_91857
650 0 _aInternational business enterprises.
_91858
700 1 _aGilly, Mary C.
_91859
700 1 _aGraham, John L.
_91860
942 _2ddc
_cBK