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035 | _a(OCoLC)ocn496956043 | ||
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_aDLC _cDLC _dBTCTA _dC#P _dBWX _dHEBIS _dYDXCP _dCDX _dBD-DhBUF |
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050 | 0 | 0 |
_aHF1416 _b.C375 2011 |
082 | 0 | 0 |
_a658.84 _222 |
100 | 1 |
_aCateora, Philip R. _91856 |
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245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
250 | _a16th ed. | ||
260 |
_aChennai : _bMcGraw-Hill/Irwin, _cc2013. |
||
300 |
_axix, 638 p. : _bcol. ill., col. maps ; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aExport marketing. _91857 |
|
650 | 0 |
_aInternational business enterprises. _91858 |
|
700 | 1 |
_aGilly, Mary C. _91859 |
|
700 | 1 |
_aGraham, John L. _91860 |
|
942 |
_2ddc _cBK |