000 00896cam a22002778i 4500
999 _c995
_d995
003 BD-DhBUF
005 20200209101242.0
008 151105s2017 nyu 000 0 eng
020 _a9781259548154 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dBD-DhBUF
050 0 0 _aHF5821
_b.B62 2017
082 0 0 _a659.1
_223
100 1 _aArens, William F.,
_eauthor.
_9799
245 1 0 _aContemporary advertising and integrated marketing communications /
_cWilliam F. Arens, Michael F. Weigold.
250 _aFifteenth edition.
263 _a1602
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2017]
300 _apages cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aAdvertising.
_9800
700 1 _aWeigold, Michael F.,
_d1958-
_eauthor.
_91870
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK