000 | 00896cam a22002778i 4500 | ||
---|---|---|---|
999 |
_c995 _d995 |
||
003 | BD-DhBUF | ||
005 | 20200209101242.0 | ||
008 | 151105s2017 nyu 000 0 eng | ||
020 | _a9781259548154 (alk. paper) | ||
040 |
_aDLC _beng _cDLC _erda _dBD-DhBUF |
||
050 | 0 | 0 |
_aHF5821 _b.B62 2017 |
082 | 0 | 0 |
_a659.1 _223 |
100 | 1 |
_aArens, William F., _eauthor. _9799 |
|
245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold. |
250 | _aFifteenth edition. | ||
263 | _a1602 | ||
264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2017] |
|
300 | _apages cm | ||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
650 | 0 |
_aAdvertising. _9800 |
|
700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. _91870 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |